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Socially conscious advertising: examining its effectiveness in the Indian context
(Indian Institute of Management Ahmedabad, 2019)
This study aims to explore which aspects of a socially conscious advertisement lead to a successful cause-based connect with the customer, or alternately ends up stirring anger or protest, in the Indian context. The factors ...
Strategies of non-price competitionthe case of advertising in the Indian FMCG sector
(Indian Institute of Management Ahmedabad, 2018)
The project cover the advertisement trends of top FMCG firms. The FMCG sector has been
saturated with homogenous products, high competition and little scope for innovation. Thus, it
provided a right kind of platform for ...