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PlusPin AIS: understanding DOOH platforms
(Indian Institute of Management Ahmedabad, 2020)
This project aims at understanding Digital out of Home (DOOH) as an upcoming advertisement channel. More specifically, we studied a particular type of DOOH model deployed by PlusPin – a Hyderabad based startup working in ...
Understating the working and the impact of co-advertising in the space of movie trailers
(Indian Institute of Management Ahmedabad, 2020)
The Indian film entertainment industry has been growing at 10 percent (YoY) in terms of the number of films released, in consequence of which we witness a stark increase in the marketing budget of 5-6 percent, a figure ...
Study on the effectiveness of different types of B2B advertising
(Indian Institute of Management Ahmedabad, 2020)
This paper tries to explore more on the use of social media as a marketing tool in the B2B segment. The extant gap in the theoretical and the empirical world increases the challenges in understanding the adoption of social ...
Privacy paradox –producers’ data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)
The data driven world today has multiple sources of data collection – from usage patterns to
voice-based profiling of consumers. Through this paper, we aim to examine the industry
practice of data collection by companies ...
Privacy paradox – consumers data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)
The data driven world today has multiple sources of data collection – from usage patterns to
voice-based profiling of consumers. Through this paper, we aim to examine the industry
practice of data collection by companies ...