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Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ...
Plant-based meat market, consumer perception and factors affecting their decisions
(Indian Institute of Management Ahmedabad, 2021-09-07)
Plant based meat is the product designed to imitate meat. The market is expected to grow at a rate of 12% CAGR for the next five years. The major drivers for the it are increasing health consciousness as consumers want to ...