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Viral marketing
(Informs, 2021-09-07)
Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...
Impact of social media influencers on consumer behaviour
(Indian Institute of Management Ahmedabad, 2021-09-07)
When it comes to the marketing of the products, influencers have the choice of disclosure. Studies show an increasing trend of consumers trusting influencers who disclose the endorsed products to that of non-disclosure. ...