Search
Now showing items 1-2 of 2
Evolution of brand messaging by businesses due to Covid-19
(Indian Institute of Management Ahmedabad, 2023-08-07)
Analysis of food consumption pattern in response to COVID-19
(Indian Institute of Management Ahmedabad, 2023-08-14)
Consumer buying behavior in the food segment is influenced by a number of factors, one of which is supposedly the “health” factor branding. Decodifying the health factor and understanding its evolution of it is under ...