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Personalisation of e-commerce checkout donations
(Indian Institute of Management Ahmedabad, 2020)
How can donor behaviour be influenced through principles of psychology and behavioural economics? This paper develops a mathematical model to determine the willingness to donate online which is influenced by several factors, ...
Study on content driven creative marketing: modern methods of user engagement
(Indian Institute of Management Ahmedabad, 2020)
You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...
Product return in e-commerce: examining the marketing contingencies for emerging markets
(Indian Institute of Management Ahmedabad, 2020)
In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...
Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
(Indian Institute of Management Ahmedabad, 2020)
In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...
Country wide animosity for foreign goods: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...
Improving effectiveness of chatbots for e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2021-12-14)
Shoppers are increasingly buying at online marketplaces like Amazon, Flipkart, Paytm Mall, Tata CliQ, etc. With growing demand, the ability of a platform to help a customer in deciding what to buy (pre-purchase), how to ...
Willingness to disclose data in e-commerce: transparency and personalization as a stimulant
(Indian Institute of Management Ahmedabad, 2021-12-14)
In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...
Analysing scope and challenges with e-market for agricultural produce
(Indian Institute of Management Ahmedabad, 2021-12-14)
E-commerce is a promising channel for farmers to meet their buyers as India witnesses a rise in digital penetration, growth of the agri-tech sector, and increased internet penetration in India (Statista). The internet has ...
Factors affecting e-commerce adoption in India and US
(Indian Institute of Management Ahmedabad, 2022-03-21)
E-commerce has redefined commercial activities since the turn of the century. As an industry E-commerce grew with a CAGR of 25.7% in FY20 (Gaubys, J.) and is expected to be 21.8% (Vision Monday, 2021) of all retail sales ...
A study on AI application in maximizing customer lifetime value
(Indian Institute of Management Ahmedabad, 2022)
Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...