Search
Now showing items 1-2 of 2
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)
Effectiveness of meme marketing
(Indian Institute of Management Ahmedabad, 2020)
Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...