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Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...