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Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Digital identity and marketing strategy for bottom of the pyramid businesses
(Indian Institute of Management Ahmedabad, 2020)
In this 20th century of technology, it is crucial to be vocal about your business’s unique aspects. The larger the presence felt by the customer, the higher is the perceived brand value. It is easier said than done to ...
Hype marketing: supreme
(Indian Institute of Management Ahmedabad, 2021-12-14)
Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch.
We would like to focus on Supreme specifically, to understand how it creates hype and why it is ...
Leapclub.in-marketing and branding strategy for D2C vertical
(Indian Institute of Management Ahmedabad, 2022-12)
Leap Club is an online marketplace and a rapidly growing brand for environmentally friendly and ethically produced products. They are on a mission to provide healthy, pesticide free and preservative free products to each ...
Developing and implementing a marketing strategy and sales channels for artisans alliance of Jawaja
(Indian Institute of Management Ahmedabad, 2021-09-07)
Jawaja leatherwork has been the artistic heritage of the Regar community of Rajasthan. This craft indulges in the tanning of hides and making durable and artistic leather products like shoes, saddles, and harnesses. From ...
Localisation & globalisation marketing strategy of MNC’s
(Indian Institute of Management Ahmedabad, 2022-03-21)
The customer behaviour is different towards different sectors. There are some sectors where the consumer prefers to select brands which showcase themselves as international and global brand whereas in some sectors, the ...
Impact of social media influencers on consumer behaviour
(Indian Institute of Management Ahmedabad, 2021-09-07)
When it comes to the marketing of the products, influencers have the choice of disclosure. Studies show an increasing trend of consumers trusting influencers who disclose the endorsed products to that of non-disclosure. ...