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Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers
(Indian Institute of Management Ahmedabad, 2020)
Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ...
Social media analytics for hiring
(Indian Institute of Management Ahmedabad, 2020)
The paper aims to do a literature review of the existing resources on social media hiring prevalent within organizations today. The paper realises the advantages and the challenges involved in the process. It further looks ...