Search
Now showing items 1-4 of 4
Country wide animosity for foreign goods: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...
Improving effectiveness of chatbots for e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2021-12-14)
Shoppers are increasingly buying at online marketplaces like Amazon, Flipkart, Paytm Mall, Tata CliQ, etc. With growing demand, the ability of a platform to help a customer in deciding what to buy (pre-purchase), how to ...
Willingness to disclose data in e-commerce: transparency and personalization as a stimulant
(Indian Institute of Management Ahmedabad, 2021-12-14)
In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...
Analysing scope and challenges with e-market for agricultural produce
(Indian Institute of Management Ahmedabad, 2021-12-14)
E-commerce is a promising channel for farmers to meet their buyers as India witnesses a rise in digital penetration, growth of the agri-tech sector, and increased internet penetration in India (Statista). The internet has ...