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Now showing items 11-20 of 45
Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited
(Indian Institute of Management (Ahmedabad), 1989)
Influence of lifestyle on buying behaviour
(Indian Institute of Management (Ahmedabad), 1989)
This is a study of the lifestyles and personality traits of Indian executives and their related attribute preferences in consumer goods purchase. The study has attempted to understand and describe the lifestyles and ...
Political Marketing: a study of the electoral process with a marketing perspective
(Indian Institute of Management (Ahmedabad), 1989)
Development of software for branch banking operations
(Indian Institute of Management (Ahmedabad), 1989)
The problems and prospects of indian exports and growth of EOU's
(Indian Institute of Management, Ahmedabad, 1989-09)
Integrated rural energy planning
(Indian Institute of Management, Ahmedabad, 1989-02)
Selection of suitable distribution strategy for denim
(Indian Institute of Management (Ahmedabad), 1989)
Ethics in management
(Indian Institute of Management, Ahmedabad, 1989)
Effective protection rates in the chemical industry: an empirical study
(Indian Institute of Management, Ahmedabad, 1989)
Fruits and vegetable processesing industry
(Indian Institute of Management, Ahmedabad, 1989)