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Now showing items 31-40 of 66
Brackish water shrimp exports: present status and future prospects
(Indian Institute of Management Ahmedabad, 1994)
Quantitative model of brand equity with application in decision making
(Indian Institute of Management Ahmedabad, 1994)
This independent project develops a compositional model of consumer based brand equity. The existing literature on the measurement of brand equity and various related dimensions of a brand like brand awareness, brand ...
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)
Brand relaunches
(Indian Institute of Management Ahmedabad, 1994)
Developing an Arbitrage pricing theory based model to study the effects of macroeconomic variables on Indian stock market
(Indian Institute of Management Ahmedabad, 1994)
FX markets in India: Regulatory changes and their impact on players
(Indian Institute of Management, Ahmedabad, 1994)
Quantitative model of brand equity with application in decision
(Indian Institute of Management Ahmedabad, 1994)
Indian commodities futures market and its efficiency - a corporate perspective
(Indian Institute of Management, Ahmedabad, 1994)
Function point estimator
(Indian Institute of Management, Ahmedabad, 1994)
Changing roles and functions of retailers: a study of retail behaviour
(Indian Institute of Management, Ahmedabad, 1994)