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Now showing items 51-55 of 55
Analysis of digital eavesdropping in targeted marketing
(Indian Institute of Management Ahmedabad, 2022-03-21)
As data and information have become more accessible than ever in today’s digital era, this has brought many opportunities for businesses to understand the customers. While marketers have started focusing on sophisticated ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...
The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future
(Indian Institute of Management Ahmedabad, 2023-08-07)
With increased awareness of data security and individual privacy in the age of the internet, where everything is shifting online, blockchain comes to safeguard and protect individual identity on the web. This, however, may ...
A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.
(Indian Institute of Management Ahmedabad, 2023-08-09)
The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the ...
Understanding the impact on customer engagement with ad sequences
(Indian Institute of Management Ahmedabad, 2022)
The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...