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Building competitive strategies for service organizations: a study of selected companies in Ahmedabad
(Indian Institute of Management Ahmedabad, 1999-03)
Research work aims to analyze the competitive environmental factors, strengths and weaknesses of the service firms and assess various strategies adopted by them for creating their competitive advantages. It attempts to ...
Marketing strategy for roundup on cotton in Gujarat
(Indian Institute of Management Ahmedabad, 1999-02)
Segmenting the herbal consumer market
(Indian Institute of Management Ahmedabad, 1999)
The consumer products market in India has shown signs of nearing maturity with growth rates falling below 10% per annul. However, a segment of this market, viz., those products which are marketed using a herbal tag ...
Using economic value added for performance evaluation of Indian corporates
(Indian Institute of Management Ahmedabad, 1999-01)