Student Projects: Recent submissions

Now showing items 121-140 of 3208

    • Understanding why it is difficult for new entrants to enter the platform business 

      Khan, Faisal; Raja, Md Ramiz (Indian Institute of Management Ahmedabad, 2022)
      Platforms have paved the way for businesses for centuries but the rise of internet has brought with it a new wave of platform businesses which have transformed the face of business landscape in an unprecedented way. Hence, ...

    • Artificial intelligence and privacy protection: evolution of a risk into an opportunity 

      Roy, Anindita; Kumar, Manish (Indian Institute of Management Ahmedabad, 2022)
      Artificial Intelligence (AI) is the science involved in simulating human intelligence in machines. It involves re-creating certain functions of the human mind like “problem-solving” and “learning”. Any machine possessing ...

    • Gender equity in urban transportation infrastructure 

      Pai, Aishwarya A; Soumya, T (Indian Institute of Management Ahmedabad, 2022)
      Issues like gender pay gap, access to education, health care and employment opportunities are not new to women. The role of cultural patriarchy and traditions have played an important role in limiting opportunities for ...

    • Privacy paradox in surveillance systems 

      Bansal, Divyansh; Jaggi, Aaradhya (Indian Institute of Management Ahmedabad, 2022)
      Recently, India was awarded a couple of top ranks on the Forbes list of the most surveilled cities in the world. Delhi was ranked number one with approximately 1,826.6 cameras per square mile, beating out Chinese cities ...

    • Analysing the marketing spends of the new age tech companies with a focus on customer lifetime social value 

      Shah, Bhavya; Ghosh, Suchismita (Indian Institute of Management Ahmedabad, 2022)
      Mature tech start-ups/ SaaS companies spend ~15-25% of their revenue on marketing spend alone. The % is even higher for early-stage companies. However, higher marketing spends do not necessarily imply top-line growth. A ...

    • Pradhan mantri ujjwala yojana (PMUY): a critical analysis and policy recommendations 

      Chaudhari, Shubham; Gupta, Vaishali (Indian Institute of Management Ahmedabad, 2022)
      This report critically analyses the Pradhan Mantri Ujjwala Yojana (PMUY) and provides policy recommendations to increase the effectiveness of the scheme to achieve the end goals of promoting cleaner fuels for cooking to ...

    • Reshaping the fashion industry in the metaverse 

      Mittal, Silvi; Patel, Prem Parimalkumar (Indian Institute of Management Ahmedabad, 2022)
      The science fiction writer Neal Stephenson first used the term "metaverse" in his 1992 book Snow Crash. The metaverse in his novel was a 3D virtual environment where software agents and human avatars might interact. A ...

    • Redefining luxury experience through the metaverse 

      Hota, Alok Kumar; Surwade, Saurav Sanjay (Indian Institute of Management Ahmedabad, 2022)
      Luxury Goods market is a nearly $270 Billion dollar industry globally and is expected to rise of $352.84 Billion dollars by 2027. However, with the rise of the digital revolution, the definitions of a luxury item have ...

    • Study on factors affecting rental prices of a property with a special focus on commercial backpacker properties like zostel 

      Mishra, Mitesh; Mohapatraa, Saumya Suman (Indian Institute of Management Ahmedabad, 2022)
      This paper intends to study the behaviour of travellers while making the choice of accommodation during backpacking trips. Every traveller has a few broad categories of accommodations to choose from, which includes hostels, ...

    • Exploring business opportunities of homomorphic encryption 

      More, Rahul R (Indian Institute of Management Ahmedabad, 2022)
      Encryption is the process of turning information into a secret code that hides what the information really means. Cryptography is the study of encrypting and decrypting information. In computers, unencrypted data is ...

    • AR/VR adoption in music industry 

      Arepalli, Ganesh; Aggarwal, Milind (Indian Institute of Management Ahmedabad, 2022)
      The entertainment industry is undergoing a change due to technological advancements and evolving consumer needs. Both consumers and content creators are looking to develop more immersive and engaging experiences. This trend ...

    • Company’s CSR spending vs target segment 

      Kumar, Marri Krishna Sai Ashish; Naidu, Mamidi Raja Harshavardhan (Indian Institute of Management Ahmedabad, 2022)
      Corporate Social Responsibility (CSR) implies a concept whereby companies voluntarily contribute to a better society and a cleaner environment – a concept whereby the companies integrate social and other useful concerns ...

    • A study on AI application in maximizing customer lifetime value 

      Gangwar, Mahi; Kashyap, Shashank (Indian Institute of Management Ahmedabad, 2022)
      Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...

    • Challenges in product management- Indian context 

      Yadav, Devasheesh; Joshi, Nikhil Vinayak (Indian Institute of Management Ahmedabad, 2022)
      The origins of the field of Product management find its roots way back in the twentieth century. Originally the domain of product management was intended to ensure that someone within the company would provide customer's ...

    • Devising GTM strategy for firms in web 3.0 space 

      R, Balaji; P, Ilanthirayan (Indian Institute of Management Ahmedabad, 2022)
      Web 3.0 propelled a whole new version of internet, and many new exciting & innovative projects are coming up. But many firms are still applying conventional strategies rather than creating new frameworks to take advantage ...

    • Indian Government’s Response to COVID-19 

      Harshvardhan; Khoiwal, Priyanka (Indian Institute of Management Ahmedabad, 2022)
      As of today, India is second in the world in term of covid cases (43,959,321) coming next only to the USA, and the third-highest number of deaths (526,212), after the US and Brazil. Although these numbers are very high, ...

    • Parking policy and (un)sustainable development in Indian cities 

      Singhal, Anubha; Bindal, Harsh (Indian Institute of Management Ahmedabad, 2022)
      ‘Parking’ laws in India doesn’t get that much attention or scrutiny that they deserve. Parking laws or parking is important for multiple reasons. Firstly, it is one the factor that influence automobile ownership and its ...

    • Framework design, implementation & business case of DEI adoption in firms 

      Giftson, Daniel A; Sathya, Mukesh C S (Indian Institute of Management Ahmedabad, 2022)
      The discourse on diversity for corporations has been going on for a while. It has evolved from the need for social justice to making a business case for it. Companies are regarding diversity and inclusion as a source of ...

    • Future of marketing in web 3.0 

      Dad, Atrey; Jangid, Kunal (Indian Institute of Management Ahmedabad, 2022)
      The World Wide Web has developed steadily since its beginnings, and each new version changes how we use the internet. From the early 1.0 period, when the internet was mainly used for text-based information sharing, through ...

    • Diversification strategy and new market entry of Suzuki motor corporation 

      Barguzer, Shreya Subhash; Rana, Abhinay (Indian Institute of Management Ahmedabad, 2022)