Student Projects: Recent submissions
Now showing items 221-240 of 3208
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SDG 11 evaluation framework by NITI aayog: augmentation and feasibility assessment of new metrics for the sustainability index
(Indian Institute of Management Ahmedabad, 2023-08-09)Sustainable Development Goals (SDGs) were set up by the UN General Assembly to act as a global blueprint for peace and prosperity, to be achieved by 2030, set in the form of what is known as Agenda 2030. The 17 goals ... -
Assessing market potential and viability of self-watering plants in the Indian Market
(Indian Institute of Management Ahmedabad, 2023-08-09) -
Technology-enabled disruption in HR hiring practices: a case of Litehires
(Indian Institute of Management Ahmedabad, 2023-08-09)Naukri.com and other job portals have resumes lying inactive for weeks, months and even years. With rejected CVs filling up their database and contacting a candidate after years for the same skillset they possessed back ... -
A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.
(Indian Institute of Management Ahmedabad, 2023-08-09)The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the ... -
Developing a business model for an asset tokenization platform
(Indian Institute of Management Ahmedabad, 2023-08-08) -
Imagining the future of real estate
(Indian Institute of Management Ahmedabad, 2023-08-08) -
Exploring market demand and business models for real asset tokenization
(Indian Institute of Management Ahmedabad, 2023-08-08) -
Influence of automated service interaction (Chat Bots) in customer retention and acquisition
(Indian Institute of Management Ahmedabad, 2023-08-08)In recent times, there has been a rapid increase in the number of e-commerce platforms providing some or other kind of automated customer service to its customers. Right from the point a customer starts interacting with ... -
Investigation of customer mindset behind impulse buying behaviour
(Indian Institute of Management Ahmedabad, 2023-08-08)The landscape of the shopping industry has changed drastically over the past decade. What began with the advent of the hypermarkets and megamarkets that brought in modern retailing, the deep penetration of the internet has ... -
Complementing eNPS with cluster analysis using multiple dimensions
(Indian Institute of Management Ahmedabad, 2023-08-08)The NPS (Net Promoter Score) is a marketing research metric that asks respondents to rate the likelihood of them recommending a given product or service to others. Employee loyalty is assessed by how often they recommend ... -
Platform for building extra-curricular activities: to aid in a child’s soft-skill and psychology development
(Indian Institute of Management Ahmedabad, 2023-08-08) -
Online platform for booking venues.
(Indian Institute of Management Ahmedabad, 2023-08-08) -
CAA & NRC status of Implementation
(Indian Institute of Management Ahmedabad, 2023-08-08)The Indian parliament passed the Citizen Amendment Act on December 11, 2019. This Amendment granted Indian citizenship to six minority religions, including Hindus, Christians, Sikhs, Buddhists, Jains, and Parsis, who fled ... -
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ... -
Renewable energy sector in India: forecasting trends in commercial and residential photovoltaics
(Indian Institute of Management Ahmedabad, 2023-08-08)Over the past few years, India has seen a surge in energy demand owing to its increased economic development and the energy consumption that follows with it. With the prices of non-renewable sources of power on the rise ... -
Sentiment analysis of news articles and its effect on IPO underpricing for Indian companies
(Indian Institute of Management Ahmedabad, 2023-08-08)The purpose of this study is to explore the relationship between the IPO company related sentiments in news and the underpricing of the IPOs in the Indian market. The study will establish the relationship between the prior ... -
Consumer preferences towards P2P platforms in India
(Indian Institute of Management Ahmedabad, 2023-08-08)Peer-to-peer lending is a mode of credit where one individual option loans directly from another individual. This aims to remove the intermediaries which is often financial institution like a bank. The borrower often ... -
Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India!
(Indian Institute of Management Ahmedabad, 2023-08-08)Multicultural marketing is any business endeavour to promote a product or service to a particular demographic. This includes overseas and international cultures but can also refer to minority cultures in a single country. In ... -
Land auctions in Telangana
(Indian Institute of Management Ahmedabad, 2023-08-08)Auctions are conducted for the sale of goods across the world for a variety of things - treasury bills, Liquor licenses, land, spare parts, luxury goods, art, memorabilia and so on. They are usually conducted by the ... -
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...