Student Projects: Recent submissions
Now showing items 521-540 of 3208
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Devising a b2c expansion strategy of ground filter coffee for existing coffee sellers in tier 1 cities of North India
(Indian Institute of Management Ahmedabad, 2020)Coffee, a very important plantation crop in India, is mainly cultivated in Karnataka, Kerala and Tamil Nadu while non-traditional cultivation of coffee is carried out in Andhra Pradesh, Orissa, and some parts of North East ... -
Exploring market opportunities and financial feasibility analysis for setting up an FPO based retail chain
(Indian Institute of Management Ahmedabad, 2020)In the value chain, the farmers are the first level of actors. They are the producers, yet surprisingly, they are getting the least amount of margin on their produce. The government has tried to regulate the markets for ... -
Reinventing the business expansion strategies for major players in nutritional bars segment
(Indian Institute of Management Ahmedabad, 2020)The Indian nutritional bars market is forecasted to grow at a CAGR of 25% during the forecasted period (2019-2024). The preliminary aspect of snack bars' sales in the country is consumer demand for convenient and healthy ... -
Socio-economic impact of increased internet penetration on various stakeholders of Indian agriculture
(Indian Institute of Management Ahmedabad, 2020)Information technology has been playing an important part in increasing the availability of inputs, better access to real-time information, and marketing of agricultural output. Use of drones, Online Mandi, Precision ... -
The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward
(Indian Institute of Management Ahmedabad, 2020)Farmers of India have been instrumental in feeding the rapidly growing population of India. However, we observe that they cannot reap profits from agricultural activities, leading them to a vicious cycle of debts and loans. ... -
To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception
(Indian Institute of Management Ahmedabad, 2020)Food & Beverage industry players have known to come up with innovative advertisement ideas to attract consumers in the competitive market. They communicate their product and brand value through innovative ads using ... -
Analysis of gaps filled by Agtech in the emerging farm-to-fork business models
(Indian Institute of Management Ahmedabad, 2020)India has the second-largest arable land in the world and agriculture contributes 16% to India’s GDP (Gross Domestic Product). The ector is a source of livelihood for 58% of the country’s population and has witnessed a ... -
Understanding the effectiveness of push notifications as a marketing tool on consumer perception and behavior for hyperlocal players in the food industry
(Indian Institute of Management Ahmedabad, 2020)This project course focuses on understanding if push notifications are effective marketing tools for brands in the food industry. The aim is to firstly understand the current consumer perception towards notifications, and ... -
Sustainability in cotton value chain: role of retail & small producers groups
(Indian Institute of Management Ahmedabad, 2020)Cotton is one of the important commercial crops grown in India. In the global cotton production, India rank third after the US and China. Of 8-9 million hectares of cotton being grown every year, India contributes to ... -
A comprehensive study of the Japanese economy, before and after the Plaza Accord agreement, 1985
(Indian Institute of Management Ahmedabad, 2020)Japan has had a tremendous history regarding its economic imprint on the world through its market style and products. From the time of emperor Meiji, till the modern economic systems, the Japanese went through some of the ... -
Identification of causes for low performance of Indian cotton yarn in international markets and its mitigation
(Indian Institute of Management Ahmedabad, 2020)Amidst all the agricultural and economic growth in the country, Trading continues to act as one of the major streams for the generation of foreign exchange for the textile processing and manufacturing sectors. India has ... -
Understanding the marketing communication strategies of petroleum retailing and similar commodity firms
(Indian Institute of Management Ahmedabad, 2020)The Indian petroleum sector is one of the biggest behemoths and forerunners of the nation's economy. Nearly all other sectors are directly or indirectly dependent on the fluctuations in the oil and gas sector. With India's ... -
Studying food & supply chain management of Mybhumi Veg Cart
(Indian Institute of Management Ahmedabad, 2020)Today, with rising health awareness there is high demand for good quality and fresh vegetables among urban consumers. To serve this requirement, My Bhumi a limited liability partnership firm founded in October 2019. It is ... -
Improvising the value chain management of Dates to lessen the burden of Anaemia in rural and semi-urban areas
(Indian Institute of Management Ahmedabad, 2020)This research project aims to understand the existing gaps in the current value chain of Dates in India, right from the producer’s end till the final product reaches the consumers. In tandem, the prevalence of Anaemia in ... -
An analysis of domestic and export potential of India’s animal feed industry
(Indian Institute of Management Ahmedabad, 2020)The progress of the human society as a whole has continued to depend on the products & services provided by the livestock population right from the advent of agriculture, and even today, the most modern of the post-industrial ... -
Developing a strategic roadmap for frozen potato products in India
(Indian Institute of Management Ahmedabad, 2020)The Indian Food Service Industry has seen a significant impact of COVID-19. Its effect on the restaurant business has created a large downstream impact on the processing and producer firms like McCain Foods whose products ... -
Innovative disruptions in retail through artificial intelligence
(Indian Institute of Management Ahmedabad, 2020)Often companies and entrepreneurs create markets where no customers existed earlier, and traditional business models are shaken up. Most of these disruptions today are occurring with the advent of Artificial intelligence. ... -
Leveraging AI in garnering consumer feedback based on social media response
(Indian Institute of Management Ahmedabad, 2020)Objective The objective of the project is to find out how Choosy incorporates user feedback into its social media posts Scope 1. To extract features from images posted by Choosy’s social media accounts along with the ... -
Cryptocurrency regulation in India
(Indian Institute of Management Ahmedabad, 2020)Cryptocurrencies or virtual currencies are digital currencies used by private groups or individuals. Since most of them are not regulated by central banks and national government, they are known as alternative currencies ... -
Sustainability of “Best of Breed” strategy
(Indian Institute of Management Ahmedabad, 2020)Every organization, especially the ones starting out, face the choice of whether to diversify with a wide range of portfolio or remain a specialist with a single, near-perfect product. Former is focused on acquiring customers ...