Student Projects
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Social norms in marketing: will metaverse change the trends?
(Indian Institute of Management Ahmedabad, 2022)Social norms are rules of behaviour that are considered acceptable in society. These may differ across cultures and societies and have a significant impact on the behaviour of an individual. Marketers incorporate these ... -
Flexible working models and the metaverse
(Indian Institute of Management Ahmedabad, 2022)Flexible working models of various types (flex time, part time, compressed work week, remote working) have been prevalent for niche use cases since a long time. However, it is only due to the COVID lockdown, which forced ... -
Artificial Intelligence innovations for Indian vernacular languages
(Indian Institute of Management Ahmedabad, 2022)India has the second highest Internet user base in the world. Google searching is found to be about 50% higher in non-metros compared to metros in the categories - lifestyle, fashion, beauty and even finance. Also, Indian ... -
Online dating apps: how to ‘swipe right’ with AI
(Indian Institute of Management Ahmedabad, 2022)The Indian dating industry has seen significant growth in recent years, with the rise of online dating platforms and mobile dating apps. India has a large population and a diverse mix of cultures, religions, and languages, ... -
Understanding business feasibility of decentralized solar off-grid
(Indian Institute of Management Ahmedabad, 2022)India is the fastest growing economy of the world with a GDP of $3.1Bn, currently ranked as the fifth largest in the world. At the same time, India is the world’s third largest energy consumer. As India witnesses an ... -
QSR sector in India, changes in consumer behaviour and trends which could impact future strategy
(Indian Institute of Management Ahmedabad, 2022)Quick Service Restaurant, with a current market size of INR 4320 Bn, has great potential to scale rapidly in the future. Increasing dual-income households leading to higher disposable income, changing customer preferences ... -
Impact of GMP on listing gain and retail participation
(Indian Institute of Management Ahmedabad, 2022)After the deregulation of capital markets in 1992, the Indian capital markets has been a flurry of capital activity taking place. One of the reasons companies approach the capital market is to raise capital for business ... -
Drivers of customer advocacy in the omnichannel world
(Indian Institute of Management Ahmedabad, 2022)In an ever-growing digital world, the barriers to market entry for new companies have diminished, with tens of fragmented brands entering and disrupting the market - leaving FMCG giants rather worried about how do they get ... -
HR strategy for talent acquisition during the current layoff wave in the tech-industry
(Indian Institute of Management Ahmedabad, 2022)Talent acquisition is the procedure of identifying, attracting and acquiring skilled and talented individuals to meet the hiring needs of an organization. It involves various activities such as job posting, candidate ... -
A critical evaluation of the science based targets initiative (SBTi)
(Indian Institute of Management Ahmedabad, 2022)Global temperatures have been rising constantly over the past century, with drastic increases in the last few decades. 2011-2020 was announced as the warmest decade ever recorded. With global temperatures 1.1 degree Celsius ... -
Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency
(Indian Institute of Management Ahmedabad, 2022)The purpose of the study is to examine the moderating effect of the purchase frequency on the effectiveness of the sales promotion. The study uses a cross-sectional experimental set up to understand the moderating effect ... -
Virtual influencer management
(Indian Institute of Management Ahmedabad, 2022)The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects ... -
Investigation of manipulation tactics in advertising
(Indian Institute of Management Ahmedabad, 2022)The subject on how manipulative non-informative marketing is and whether or not it is manipulative in the first place is still debatable. The practice of intentionally putting an effort into marketing with the thought of ... -
People issues in startups – founders’ perspective
(Indian Institute of Management Ahmedabad, 2022)The last decade has seen a significant growth in startups globally, driven by a combination of factors such as technological advancements, access to funding, and a growing entrepreneurial culture. The rapid advancement of ... -
Developing a strategy for fundraising for an emerging venture capital fund
(Indian Institute of Management Ahmedabad, 2022)Venture Capital is a form of private equity investing that is provided to early-stage companies and small business that exhibit long term growth potential in the form of patient financial capital, technical or managerial ... -
Managing high performing bullies at workplace
(Indian Institute of Management Ahmedabad, 2022)Workplace bullying is any repeated, intentional behaviour directed at an employee that is intended to intimidate, degrade, offend, or undermine their performance. It can take many forms, including physical abuse, verbal ... -
Triangulation of carbon cap and trade system for steel industry in India
(Indian Institute of Management Ahmedabad, 2022)Climate change is not a challenge of tomorrow anymore, it is imperative for today. India has been taking initiatives for a decade now to bring down the emissions and achieve targets that can keep the country in line with ... -
A case on VDO.AI
(Indian Institute of Management Ahmedabad, 2022)“The video content back then was exceedingly difficult to create, host, and stream for millions of users. Companies like YouTube were doing it successfully but even they had been a lossmaking entity in the same till 2018. ... -
Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
(Indian Institute of Management Ahmedabad, 2022)In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ... -
To understand female intimate care market and gauge the level of awareness to suggest GTM
(Indian Institute of Management Ahmedabad, 2022)The report is to understand the female intimate hygiene market and gauge the current gaps in awareness regarding such products. The motivation behind this is the failure of recent products in the industry and increasing ...
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