Browsing Student Projects by Author "Borah, Sourav"
Now showing items 21-26 of 26
-
Study of consumer values and consumption pattern of new middle class consumers in processed food and FMCG sector in India
Dubey, Ayushman; Anilkumar, Dadlani Gautamraj (Indian Institute of Management Ahmedabad, 2019)The New Middle Class consumers (NMC) is a newly formed segment in developing economies like India, who have more disposable income than the traditional middle class and have a higher liking and consumption of aspirational ... -
Trends in luxury re-sale demand in India
Peters, Ipshita Rhea; Vasudev, A Karthik (Indian Institute of Management Ahmedabad, 2021-09-07)Over the past decade there has been a steep increase in the purchase of second-hand luxury goods across the globe, with the emergence of ‘pre-loved’ stores like The RealReal and Vestiaire Collective growing rapidly and ... -
Understanding acceptance of luxury products over an online medium vis-à-vis offline channel
Parmeshwar, Vivek; Nistane, Rasika (Indian Institute of Management Ahmedabad, 2021-12-14)Luxury products are an experience as the utility of the product is just one of the reasons for purchase for many. The experience is created by the brand value, societal status symbol, touch and feel of the product, royal ... -
Understanding decision making behaviour for the consumption of media in Indian urban and rural context
Chaudhary, Devansh; Syam, Gundimeda Sumedha (Indian Institute of Management Ahmedabad, 2020)The media market value chain is a dynamic structure and it transforms in tandem with the changing consumption habits of audiences. In this study we aim to identify why certain individuals would (or would not) be inclined ... -
Understanding the impact of subcultural values on insurance advertisements
Sahoo, Arosis; Rajpoot, Lokesh (Indian Institute of Management Ahmedabad, 2019)Impact of culture on various facets of business management such as employee productivity, job commitment, leadership and starting new venture has been found to be significant. If the cultural values are defining the very ... -
What drives teaching ratings of Business School Professors? A multi-stakeholder perspective
Reddy, Varakantham Hemanth; Eswar, Bavineni (Indian Institute of Management Ahmedabad, 2022-03-21)The primary stakeholders of educational institutions are the students and the faculty. The existence of multiple stakeholders requires an approach that accounts for the incentives and objectives of all the stakeholders to ...