Browsing Student Projects by Title
Now showing items 325-344 of 3208
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Brand extension - a case of Vadilal
(Indian Institute of Management Ahmedabad, 2002) -
Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges
(Indian Institute of Management Ahmedabad, 1995) -
Brand nostalgia in the entertainment industry
(Indian Institute of Management Ahmedabad, 2023-01-16) -
Brand ranking analysis assessment and efficacy
(Indian Institute of Management, Ahmedabad, 2006) -
Brand relaunches
(Indian Institute of Management Ahmedabad, 1994) -
Brand strategy of Carl Pei’s start-up (Oneplus & Nothing)
(Indian Institute of Management Ahmedabad, 2022)The purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies ... -
Brand strategy: brand extensions in the Indian context
(Indian Institute of Management Ahmedabad, 1993)Brands are a firms most important strategic assists as they serve as a source for sustainable competitive advantage and growth. The tool used to tap a brand for growth is an extension of its name to another product class, ... -
Branded commodities in the Indian market scope and potential
(Indian Institute of Management Ahmedabad, 1999)Introduction ' The commodity market in India today is largely unbranded and unorganized. However with the increasing alliance of the middle class and changing socioeconomic pattern, changes are coming in with a number ... -
Branding and online advertisement inventory management strategy for Indiamart.com
(Indian Institute of Management Ahmedabad, 2006) -
Branding and positioning of commodities
(Indian Institute of Management Ahmedabad, 1996) -
Branding cotton
(Indian Institute of Management Ahmedabad, 2000) -
Branding in digital era
(Indian Institute of Management Ahmedabad, 2020)The world is changing spontaneously everywhere and the word “digital” has become so common these days. Everywhere we look there is some element of digitalization is present, like digital banking, digital cameras, digital ... -
Branding in Indian food market
(Indian Institute of Management Ahmedabad, 2001-01) -
Branding of commodities recent phenomena
(Indian Institute of Management, Ahmedabad, 1996) -
Branding of dry fruits in the Ahmedabad market
(Indian Institute of Management, Ahmedabad, 1998) -
Branding of fruits: an evaluation of the business prosposition for GCMMF
(Indian Institute of Management Ahmedabad, 1998) -
The branding potential of Indian mangoes and exploration of branding frameworks for horticulture products
(Indian Institute of Management Ahmedabad, 2021-12-14)The Global Horticulture market is estimated to be about USD 20.77 Billion in 2021, and India takes the second position in the world production of fruits, only behind China. However, despite a podium position in production, ... -
Brands and the brain
(Indian Institute of Management Ahmedabad, 2017)With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to ... -
Broadband Internet access through wireless in India
(Indian Institute of Management, Ahmedabad, 2001-02) -
Buffering strategy for supply quantity or timing uncertainty in a multi-stage MRP system
(Indian Institute of Management Ahmedabad, 2005)