Browsing Student Projects by Title
Now showing items 3001-3020 of 3208
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Ultrasound scanner
(Indian Institute of Management Ahmedabad, 2005) -
Umbrella branding – a disruption in true sense?
(Indian Institute of Management Ahmedabad, 2022)The competitive and dynamic world of today has forced businesses to pay a greater heed to consumer brand perceptions and buying behaviour. Marketing efforts of companies are greatly focused towards creating long lasting ... -
Ummeed
(Indian Institute of Management Ahmedabad, 2020)Ummeed is a platform for teaching basic life skills to specially-abled children (Down syndrome, autism etc.) to give them an opportunity for a meaningful learning experience. While the ed-tech companies have focused on ... -
Unconventional metrics to find credit scoring of SMEs in India
(Indian Institute of Management Ahmedabad, 2019)The Micro, Small, and Medium Enterprises (MSME) sector in encompases over 60 million businesses in the country. It is a crucial lever in driving the economic growth of the country, employing 80 million people. The MSME ... -
Unconventional monetary policy tools (UMPTs) of central banks in emerging markets and developing economies (EMDEs) during the COVID-19 crisis
(Indian Institute of Management Ahmedabad, 2021-12-14)There are multiple transmission channels that trigger spillover effects to the EMDEs when the UMPTs are deployed by AEs. Fratzscher et al. (2012) analyze the significant spillovers of the Federal Reserve’s unconventional ... -
Uncovering investor behaviour
(Indian institute of Management Ahmedabad, 2007) -
Understanding "Shopper Behaviour" in a Hyper-Market through visual analytics and analysing the implications on retail design
(Indian Institute of Management Ahmedabad, 2012) -
Understanding acceptance of luxury products over an online medium vis-à-vis offline channel
(Indian Institute of Management Ahmedabad, 2021-12-14)Luxury products are an experience as the utility of the product is just one of the reasons for purchase for many. The experience is created by the brand value, societal status symbol, touch and feel of the product, royal ... -
Understanding and using tort in Indian start-up ecosystem
(Indian Institute of Management Ahmedabad, 2022-12)Multiple accidents happen in India, not because of consumers' fault but because of ignorance of the corporate firms, products, or service providers. After being victims of these accidents, we start trying to escape the ... -
Understanding anti-covid policies and its relation to consumer choices in budget hotels in India
(Indian Institute of Management Ahmedabad, 2021-12-14)After more than a year, India slowly unfolds its wings to fly back high. The economy is gradually gaining momentum, and businesses are slowly pushing towards normal. The hospitality industry is also opening slowly but still ... -
Understanding banker-client transactions: an interpersonal perspective
(Indian Institute of Management, Ahmedabad, 1990) -
Understanding banking sector response strategies during Black-Swan event
(Indian Institute of Management Ahmedabad, 2021-09-07)What changes should organisations undertake to improve their resilience towards the disruptive changes in the environment, and what is the relative impact of those changes in building a resilient environment in the ... -
Understanding business feasibility of decentralized solar off-grid
(Indian Institute of Management Ahmedabad, 2022)India is the fastest growing economy of the world with a GDP of $3.1Bn, currently ranked as the fifth largest in the world. At the same time, India is the world’s third largest energy consumer. As India witnesses an ... -
Understanding choice behaviour of consumers on the web
(Indian Institute of Management Ahmedabad, 2001)As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply ... -
Understanding contractual provisions and existence of moral hazard in tractor industry
(Indian Institute of Management Ahmedabad, 2016)With cases of channel stuffing becoming quite prevalent in various industries across geographies, there are inhibitions that it also exists in India’s automotive sector on the back of moral hazard arising ... -
Understanding CRM process in service and product retailing and developing a CRM model specific to CrossWord
(Indian Institute of Management Ahmedabad, 2003) -
Understanding customer perception about GM crops and its future in India
(Indian Institute of Management Ahmedabad, 2016) -
Understanding decision making behaviour for the consumption of media in Indian urban and rural context
(Indian Institute of Management Ahmedabad, 2020)The media market value chain is a dynamic structure and it transforms in tandem with the changing consumption habits of audiences. In this study we aim to identify why certain individuals would (or would not) be inclined ... -
Understanding drivers of brand activism in India
(Indian Institute of Management Ahmedabad, 2020)In a world facing a range of issues, responsible behaviour of individuals, businesses, and governments have become essential for the Planet's sustainability. Corporate social responsibility (CSR) has been prevalent among ... -
Understanding emergence of men’s grooming industry and identifying consumer requirements
(Indian Institute of Management Ahmedabad, 2022-03-21)The country’s beauty industry has primarily catered to the woman population, however in the recent years lots of products have come up catering to the male population. According to Research and Markets, the male’s grooming ...