Browsing Student Projects by Author "Borah, Saurav"
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Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming
Daniel, Georly George; Revanth, Chelumalla Rishi (Indian Institute of Management Ahmedabad, 2019)The growth and penetration on internet services and cellular phone technology lead firms in various industries to extend their presence to the new channel to reach the customer in more effective ways and with increased and ...