Browsing Student Projects by Author "Brahmateja, Pothukanoori"
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Impact of unconventionality (quirkiness) in ads on Brand perception & Customer purchasing behavior and its effectiveness
M R, Vineeth; Brahmateja, Pothukanoori (Indian Institute of Management Ahmedabad, 2023-08-23)In the present generation people are fed up with regular traditional ads, and that led to a transformative increment in the amount of quirkiness in the ads which are influencing brand perception and customer purchasing ... -
Study of Sabarmati river front development project
Malladi, Shashank; Brahmateja, Pothukanoori (Indian Institute of Management Ahmedabad, 2022)Water-front or river-front projects are an integral piece of the modern urban landscape. Rivers have always been the cradle for civilizations, with most of the early settlements by humans blossoming around rivers. They ...