Browsing Student Projects by Author "Chandaniha, Divyansh"
Now showing items 1-1 of 1
-
Augmented reality in retail market.
Kaur, Taranjit; Chandaniha, Divyansh (Indian Institute of Management Ahmedabad, 2023-08-08)This study explores the impact of customers’ personalities and the use of augmented reality technology (AR) via ‘Virtual Mirror’ in pushing sales of cosmetics products through app-based purchases. Augmented reality is the ...