Browsing Student Projects by Author "Gupta, Vivek"

Now showing items 1-3 of 3

    • Psychographic profiling of the green consumers 

      Kumar, Sandeep; Gupta, Vivek (Indian Institute of Management, Ahmedabad, 1998)

    • PVC based stretch blow moulded plastic bottles 

      Gupta, Vivek; Goel, Sameer; Mithal, Ankur (Indian Institute of Management, Ahmedabad, 1986)
      we are settinq up a Private Limited Company for the express purpose of earning prof its through the manufacture and sale of PVC based stretch blow moulded plastic bottles. Located at Daboi Industrial Estate in Baroda ...

    • Role and effectiveness of branding in rural markets 

      Kumar, Sandeep; Gupta, Vivek (Indian Institute of Management Ahmedabad, 1998-02-10)
      From a scenario of low agro production, poor purchasing capacity, lack of basic infrastructure, poor communication and transport links, the rural market has seen a marked transformation over the past four decades. Various ...