Browsing Student Projects by Author "Jain, Abhinandan K."
Now showing items 1-15 of 15
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Analysis and redesign of the distribution system of Pepsi in Ahmedabad
Mishra, Shiraz; Kongara, Siddhartha (Indian Institute of Management Ahmedabad, 2003) -
Brand relaunches
Mirani, Kanchan; Lahiri, Indrajit (Indian Institute of Management Ahmedabad, 1994) -
Consumer perceptions of quality in refrigerators
Gupta, Debjyoti; Mitra, Palash (Indian Institute of Management Ahmedabad, 1995) -
Critical analysis of the launch of Bijlee by Mahindra & Mahindra
Vaidya, Manasi; Murali, Vinod (Indian Institute of Management Ahmedabad, 2002) -
Determinants and mesurement of brand Equity
Ganesan, Rajesh; S., Rajesh (Indian Institute of Management Ahmedabad, 1995) -
Determining attractive export markets for air-conditioners and designing an entry strategy for a new entrant
Jain, Kaushal; Pant, Sushrut (Indian Institute of Management Ahmedabad, 1998)The objective of our study was to identify attractive export markets for air-conditioners from the point of view of Amtrex and develop an appropriate entry strategy for one of the selected markets. Through this study we ... -
The Feasibility of an online brokerage firm in India
Saini, Parul Joy; Phukan, Saumer (Indian Institute of Management Ahmedabad, 2000-02) -
International marketing of the royal orient express
Varma, Sanjay K.; Shanthakur, C. K. (Indian Institute of Management Ahmedabad, 1998) -
Marketing strategy for packaged meals:With a view of All Seasons Foods Ltd, Bombay
Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 1988) -
Quantitative model of brand equity with application in decision
Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju (Indian Institute of Management Ahmedabad, 1994) -
Quantitative model of brand equity with application in decision making
Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju (Indian Institute of Management Ahmedabad, 1994)This independent project develops a compositional model of consumer based brand equity. The existing literature on the measurement of brand equity and various related dimensions of a brand like brand awareness, brand ... -
Standardization versus adaptation of marketing mix variables in international marketing
Pahwa, Madhvi; Yogendra, Shefaly (Indian Institute of Management Ahmedabad, 1994) -
Strategy for export of packaged tea to developed western markets with particular reference to the USA
Menon, N. Vinod. (Indian Institute of Management Ahmedabad, 1990) -
Study of marketing channels in some consumer durable industries
Kelshikar, Amal; Mukherjee, Niloy (Indian Institute of Management Ahmedabad, 1990) -
Understanding the use of tools and frameworks in Indian organizations for strategy development
Gogri, Aditya; Gupta, Kartikey (Indian Institute of Management Ahmedabad, 2019)We collaborated on this project course with Aaditya Agarwal and Jinesh Jobalia. The work was divided by way of Aaditya and Jinesh looking at the process part of strategy and we look at the tools & frameworks part of it. ...