Browsing Student Projects by Author "Oburai, Prathap"
Now showing items 1-11 of 11
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Brand ranking analysis assessment and efficacy
Rungta, Nitin; Pareek, Rohit (Indian Institute of Management, Ahmedabad, 2006) -
Dynamic pricing of advertisement rates of television channels
Roushan, Kumar Rahul; Bhohi, Amritpal Singh (Indian Institute of Management Ahmedabad, 2006) -
E-Promotion
Shastri, Neil; Aseri, Shilpi (Indian Institute of Management Ahmedabad, 2006) -
Globalization in the paint industry: an Indian perspective
R, Aprameya; Nandi, Arun (Indian Institute of Management Ahmedabad, 2007) -
Impact of promotional channels on the consumer's perception of brands
Gulati, Ankit; Nandi, Diptesh (Indian Institute of Management ,Ahmedabad, 2006)This study tries to find out how customers perceive and evaluate the different brand contact points such as television, magazines, product displays etc as an information source for creating awareness about the brands and ... -
Marketing strategy for IPTV service in India
Barman, Subhajit; Chavan, Tejas R. (Indian Institute of Management Ahmedabad, 2007) -
Study of television viewership data and impact on viewership
Dabir, Bhushan; Chakravarty, Devashish (Indian Institute of Management, Ahmedabad, 2006) -
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
Mullar, Dushyant; Kapoor, Shruti (Indian Institute of Management Ahmedabad, 2008) -
Uncovering investor behaviour
Mahadevan, Deepak; Joshi, Omkar; Ramdoss, S. (Indian institute of Management Ahmedabad, 2007) -
Used car market in India, current trends and future prospects: a new entrant's perspective
Kumar, Arun; Vig, Ashwin (Indian Institute of Management Ahmedabad, 2005) -
Woman's sports wear market and entry strategy - India
Mohril, Poorva; Mane, Ajay M. (Indian Institute of Management Ahmedabad, 2005)