Browsing Student Projects by Author "Padmane, Akash"
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Blockchain in business: evaluation and application
Padmane, Akash; Jain, Kunal (Indian Institute of Management Ahmedabad, 2020)Today, Blockchain is one of the most discussed topics in the technology industry; some people even term it the greatest invention after the Internet. Even with all the hype, it is generating, we find that significantly ... -
Is love really blind?: platform and influencer engagement
Padmane, Akash; Lathoria, Ruchi (Indian Institute of Management Ahmedabad, 2020)With the advent of the internet and social media, a new form of endorsements, influencer marketing, has gained prevalence. With the aid of social media platforms, these influencers are more relatable than celebrities as ...