Browsing Student Projects by Author "R., Rakesh"

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    • The musical side of advertisements 

      R., Rakesh; Nitin, Sinai Salgaocar Shashwat (Indian Institute of Management Ahmedabad, 2020)
      This study delves into the role of music used in advertisements. The study used a mix of secondary research in the form of ad analysus and primary research in the form of expert interviews and focus group discussions. The ...

    • Study on the social media strategies of Indian Super League (ISL) and Indian Premier League (IPL) clubs 

      R., Rakesh; Munda, Pranay (Indian Institute of Management Ahmedabad, 2020)
      The Hero Indian Super League (ISL), founded in 2014, is one of India's two existing domestic football tournaments, the other being the much older I-League. ISL was launched to grow the sport of football in India and increase ...