Browsing Student Projects by Author "Rungta, Alok"
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Risk mitigation in Indian film industry
Rungta, Alok; Kumar, Sumit (Indian Institute of Management, Ahmedabad, 2006)The motion pictures business i.e. the movie business has certain unique aspects which pose challenges in front of those who fortunes are linked with the industry. The shelf life of a movie is short whereas the cost of ...