Browsing Student Projects by Author "Tomar, Anurag Singh"
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Effectiveness of meme marketing
Gupta, Subham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ... -
Effectiveness of meme marketing
Gupta, Shubham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...