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    • Personalization at scale using MarTech 

      Utkarsh, Tanmay; Yadav, Ankita Patiraj (Indian Institute of Management Ahmedabad, 2022)
      The Indian consumer landscape is extremely fragmented, with differences in demographics, cultures, and other sensibilities. In the 1930s, a major emphasis was laid on the products, which can also be seen in the advertising ...