Now showing items 1-1 of 1

    • Measuring Aisle productivity using path to purchase - Hypermarkets 

      Polepally, Avinash; V., Manigandan; Shah, Rishabh (Indian Institute of Management Ahmedabad, 2012)
      Abstract In this project, we have attempted to dissect the behaviour of shoppers in the hypermarket environment. While it involved basic secondary research to understand the industry situation, the main focus was on ...