Browsing Student Projects by Author "Vijayalakshmi, Akshaya"

Now showing items 1-11 of 11

    • Comparative study of promotional activities of men’s and women’s sports in India 

      Varshney, Shubham; Singh, Himanshu; Sagar, Gaurav (Indian Institute of Management Ahmedabad, 2017)
      Calling cricket as the third dominant religion in India, after Hinduism and Islam, would not be entirely incorrect. Such is the status it has gained in our country, over the years. Even though the national sport is hockey, ...

    • Evaluating effects of traditional and nontraditional advertisements on children 

      Raghuvanshi, Sukrit Singh; Sugla, Tanvi (Indian Institute of Management Ahmedabad, 2017)
      Cognitive development is defined as a child’s capabilities in terms of information processing, conceptual resources, and other aspects of brain development. Cognitive defences are a subset of cognitive development, which ...

    • Food tech industry: a comprehensive demand-side and supply-side analysis 

      Sanwaria, Abhishek; Kedia, Nikhil (Indian Institute of Management Ahmedabad, 2020)
      India’s Food Tech Industry is pegged to reach $ 8 billion in a couple of year by a BCG Report. There are several players that are a part of this ecosystem – The aggregators like Swiggy and Zomato, the cloud kitchen players ...

    • Green consumption behavior in Indian cosmetics industry 

      Vyshnavi, Vaddi Veda; Avinash, Vankodoth (Indian Institute of Management Ahmedabad, 2020)
      Degradation of environmental quality has been a global issue since a decade. Since then, the push for products and services that cause minimal effects to the ecosystems by both consumers and government has been on rise. ...

    • Impact of advertisements on gender bias 

      Manasi, Susarla; Singh, Vamika (Indian Institute of Management Ahmedabad, 2020)
      This project was aimed at understanding the impact of advertisements on the implicit associations made by people regarding gender roles. With a deep interest in the socio-cultural context that we operate in, we thought of ...

    • Impact of women-related CSR initiatives on the consumer perception and brand reputation of the company 

      Patil, Shirin Sachin (Indian Institute of Management Ahmedabad, 2020)
      This project analyses the effect of women-related CSR initiatives on the consumer perception and brand reputation of the company. Different domains of CSR, shape the brand perceptions of the consumers differently. In order ...

    • The musical side of advertisements 

      R., Rakesh; Nitin, Sinai Salgaocar Shashwat (Indian Institute of Management Ahmedabad, 2020)
      This study delves into the role of music used in advertisements. The study used a mix of secondary research in the form of ad analysus and primary research in the form of expert interviews and focus group discussions. The ...

    • Scalable benefits model for domestic help workers 

      Sethi, Samarth; Jacob, Dane Sabu (Indian Institute of Management Ahmedabad, 2019)
      Our project course focuses on piloting Help, a proposed one-stop platform to provide services related to the recruitment of part-time domestic-help and management of household chores. Managing household chores involves ...

    • Understanding drivers of brand activism in India 

      Rajendra, Roshni; J., Shivaraj (Indian Institute of Management Ahmedabad, 2020)
      In a world facing a range of issues, responsible behaviour of individuals, businesses, and governments have become essential for the Planet's sustainability. Corporate social responsibility (CSR) has been prevalent among ...

    • Understanding the marketing communication strategies of petroleum retailing and similar commodity firms 

      Xalxo, Himanshu Prabodh; Bhavesh, Raj; Patel, Shubham (Indian Institute of Management Ahmedabad, 2020)
      The Indian petroleum sector is one of the biggest behemoths and forerunners of the nation's economy. Nearly all other sectors are directly or indirectly dependent on the fluctuations in the oil and gas sector. With India's ...

    • With growing digital classes, what is the future of traditional MBAs? 

      Chauhan, Mayank; Singhal, Shubham (Indian Institute of Management Ahmedabad, 2020)
      Due to the onset of the coronavirus pandemic, institutes worldwide moved their classes to the online mode. While the administrators of the courses that required fieldwork or laboratory experience agreed on the adverse ...