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    • Path to sustainability: marketing in Indian startups 

      Yadandla, Aditya; Sharma, Mehak (Indian Institute of Management Ahmedabad, 2019)
      Around ninety percent of Indian startups fail within the first five years, according to a Moneycontrol report (Moneycontrol news, 2018). In this age of high fund inflow and rapid scale up decisions, the strategies along ...