Browsing Student Projects by Author "Yadav, Shantanu Singh"

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    • Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015 

      Yadav, Shantanu Singh; Kalathuru, Bindu Priya (Indian Institute of Management Ahmedabad, 2021-09-07)
      As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income ...

    • Digital privacy paradox: Apple’s privacy centric measures 

      Yadav, Shantanu Singh; Kalathuru, Bindu Priya (Indian Institute of Management Ahmedabad, 2022-03-20)
      Moore’s Law states that, “The number of transistors in a dense integrated circuit doubles every 2 years as technological progress advances.” Over time this has become loosely applicable for all tech and digital developments ...