Browsing Student Projects by Author "Yadhav, Siddhi"
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Complaints in the age of influencer marketing and digital era
Saravanan, Shreyas; Yadhav, Siddhi (Indian Institute of Management Ahmedabad, 2023-09-22)Advertising has long been the backbone of marketing for companies to talk to their customers. It allows them to communicate about their product, its features, pricing, benefits and much more. In order to differentiate their ...