Browsing Student Projects by Author "Zacharias, Siby"

Now showing items 1-1 of 1

    • Effect of sales promotion on perception of brand equity 

      Zacharias, Siby (Indian Institute of Management, Ahmedabad, 2001-03)
      Sales promotions are the temporary short-term incentives targeted at the trade and / or end consumers. Sales promotions are designed to induce higher trial rate, to buy more quantity, prepone purchase or to buy more ...