Browsing Student Projects by Subject "AAJ products"

Now showing items 1-1 of 1

    • Go-to market strategy for Artisans Alliance of Jawaja (AAJ) 

      Arora, Harshita; Dutta, Soham (Indian Institute of Management Ahmedabad, 2020)
      The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with ...