Browsing Student Projects by Subject "Automobile industry"

Now showing items 1-4 of 4

    • COVID-19 impact on Indian economy: a sectoral deep-dive into automobile, banking & retail industry 

      Tapuriah, Sudarshan; Kamath, Vijay; Mehta, Viral (Indian Institute of Management Ahmedabad, 2019)
      In the last leg of Dec’19, Wuhan city in China had started experiencing abnormal increase in pneumonia cases and reported first time on 31st Dec’19 about this phenomena. The virus was named novel Corona Virus (nCoV), China ...

    • Crisis communication during Covid-19 

      Tibrewal, Chirag; Sindhu, Puneet (Indian Institute of Management Ahmedabad, 2020)
      Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, ...

    • India: Auto components outsourcing hub 

      Gupta, Pranay; Sharma, Sudhakar; Nayar, Vikas (Indian Institute of Management, Ahmedabad, 2006)

    • Localisation & globalisation marketing strategy of MNC’s 

      Dilawri, Parneet Singh; Singhvi, Rachhit (Indian Institute of Management Ahmedabad, 2022-03-21)
      The customer behaviour is different towards different sectors. There are some sectors where the consumer prefers to select brands which showcase themselves as international and global brand whereas in some sectors, the ...