Browsing Student Projects by Subject "Campaign strategy"
Now showing items 1-1 of 1
-
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...