Browsing Student Projects by Subject "Customer engagement"

Now showing items 1-4 of 4

    • Analysing the impact of chatbot on customer engagement 

      Jakhar, Ankit Kumar; Singh, Sagar (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the development in Artificial Algorithm and Machine learning technology a major component of any organization success, customer engagement & experience has been completely changed. Earlier organizations used to have ...

    • Improving customer experience: a natural language processing (NLP) approach 

      Jangid, Anil (Indian Institute of Management Ahmedabad, 2019)
      In the current business environment, the need for customer relationships for any company across domains and geographies is only increasing with time. This was not exactly the case earlier. Until the 1990s, the companies ...

    • Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic 

      Kumar, Amit; Bajpai, Deepak; Menaria, Paranjay Ravi (Indian Institute of Management Ahmedabad, 2019)
      We know that companies which manufacture their own products need to promote their products on social media platforms, to engage with customers to innovate, address customer complaints and know what users are saying about ...

    • Viral marketing 

      Asad, Mohammed; Krishna, Narra Sai (Indian Institute of Management Ahmedabad, 2021-08-07)
      Brands are constantly getting on the viral trend bandwagon on various traditional and social media to impact consumer behaviors. This would include but not be limited to moment marketing, meme marketing, viral YouTube ...