Browsing Student Projects by Subject "Customer lifetime value (CLV)"
Now showing items 1-2 of 2
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Customer lifetime value: assessment of current methods of estimating CLV and scope for improvements in the same
(Indian Institute of Management Ahmedabad, 2019)Customer Lifetime Value (CLV) has been a widely researched topic recently. It has seen implementations not just in the marketing domain but in other industries as well such as banking and finance industry. Different types ... -
A study on AI application in maximizing customer lifetime value
(Indian Institute of Management Ahmedabad, 2022)Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...