Browsing Student Projects by Subject "Customer perceptions"
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Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions
(Indian Institute of Management Ahmedabad, 2021-12-14)In the current era, it is not a surprising fact that smart technology has become an integral part of any business's success. In the digital age, where a smartphone is capable of performing any task, including booking a ...