Now showing items 1-5 of 5

    • Brands and the brain 

      R, Deepak; Nerurkar, Urvi (Indian Institute of Management Ahmedabad, 2017)
      With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to ...
    • Facebook: is reinvention the need of the hour? 

      Vedula, Budakausik; Kumar, Kishlay (Indian Institute of Management Ahmedabad, 2021-09-07)
      Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...
    • How are the silicon six minimising their tax liabilities and how the regulators are trying to keep pace? 

      Sharma, Suganda; Bhambhani, Mukul D. (Indian Institute of Management Ahmedabad, 2020)
      The past five year 10-K filings and taxation details of the Silicon Six companies - Facebook, Apple, Amazon, Netflix, Google, and Microsoft were analyzed, with a special focus on the contingent liabilities. The cash tax ...
    • Importance of Digital Branding for Celebrities 

      Thakkar, Hitesh; Ashraf Ali, K. M.; Singh, Praveen Kumar (Indian Institute of Management Ahmedabad, 2015)
    • A study of celebrity brand endorsements on Twitter 

      Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek (Indian Institute of Management Ahmedabad, 2015)