Browsing Student Projects by Subject "Farmers - India"
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The branding potential of Indian mangoes and exploration of branding frameworks for horticulture products
(Indian Institute of Management Ahmedabad, 2021-12-14)The Global Horticulture market is estimated to be about USD 20.77 Billion in 2021, and India takes the second position in the world production of fruits, only behind China. However, despite a podium position in production, ...