Browsing Student Projects by Subject "Fashion Industry"
Now showing items 1-2 of 2
-
Reshaping the fashion industry in the metaverse
(Indian Institute of Management Ahmedabad, 2022)The science fiction writer Neal Stephenson first used the term "metaverse" in his 1992 book Snow Crash. The metaverse in his novel was a 3D virtual environment where software agents and human avatars might interact. A ... -
Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
(Indian Institute of Management Ahmedabad, 2022)In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ...