Browsing Student Projects by Subject "Fast-moving consumer goods"

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    • Understanding music in advertising and its effect on brand recall for FMCG 

      Bhatia, Sonakshi; KAS, Shonreithei Agnes (Indian Institute of Management Ahmedabad, 2020)
      ▪ According to IPA Databank findings, ‘musical ad campaigns are 27 percent more likely to report large business effects than non-music campaigns.’ ▪ A research report named “Strike a chord” involved working with neuroscience ...