Now showing items 1-10 of 10

    • Analysing the impact of chatbot on customer engagement 

      Jakhar, Ankit Kumar; Singh, Sagar (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the development in Artificial Algorithm and Machine learning technology a major component of any organization success, customer engagement & experience has been completely changed. Earlier organizations used to have ...
    • Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing 

      Kulshreshtha, Nitin; Goyal, Shubham (Indian Institute of Management Ahmedabad, 2021-12-14)
      In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
    • Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing 

      Kulshreshtha, Nitin; Goyal, Shubham (Indian Institute of Management Ahmedabad, 2021-12-14)
      In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
    • Application of machine learning models in employee selection and performance management 

      Das, Amanisha; Singh, Anshit (Indian Institute of Management Ahmedabad, 2023-08-09)
      In today’s world of intense business competition and a continuously evolving landscape with globalization and new age technological breakthrough, it is important for organisations to utilize their internal resources to the ...
    • Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence & machine learning for wealth management 

      Naik, Tejavath Mahesh; Singh, Ritesh Kr (Indian Institute of Management Ahmedabad, 2019)
      Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence and machine learning for wealth management in India. The major objectives were to gauge ...
    • Forecasting stock price movement in index using world news 

      Verma, Vibhor; Advani, Manish; Garg, Akhil (Indian Institute of Management Ahmedabad, 2019)
      Machine Learning and Natural Language Processing have become an integral part of the Financial Markets. These algorithms are being developed every day to utilize the data available with us and provide a prediction regarding ...
    • Impact of COVID on changes in ratings and reviews on e-Commerce platforms 

      Roy, Sayanika; Chopra, Arham (Indian Institute of Management Ahmedabad, 2022-03-21)
      E-commerce platforms have increased user satisfaction, they have also led to the rise of customer apprehension during the online purchases. Physical stores offer one important benefit to customers that e-commerce lack, ...
    • Impact of using AI/ML-based virtual assistants 'chatbots' 

      Konidala, Kalyan Srinivas; Bhimana, Ramakrishna (Indian Institute of Management Ahmedabad, 2022-03-21)
      A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ...
    • New product development for Zomato 

      Goyal, Monisha; Patel, Mrigank (Indian Institute of Management Ahmedabad, 2022-03-21)
      In today’s diverse and mostly digital economy, firms need to innovate constantly and quickly in their consumer offerings. It holds for both big companies and startups. New product/service development is the key that unlocks ...
    • Use of Artificial intelligence & machine learning in the recruitment industry 

      Shukla, Rishabh; Sachdeva, Shikhar (Indian Institute of Management Ahmedabad, 2022-03-21)
      Hiring and recruitment was one of the last divisions within the corporate environment to get tech-enablement. There were minor technological innovations, but they were few and far between. The onslaught of the pandemic ...